Our approach

Sustainability, honestly

What we do, what our labels mean, and what we don't claim.

What our labels mean

Recycled

Made from recycled material, such as recycled paper. The product page tells you what it was recycled from.

Eco-friendly

Made from new natural material, like jute. It is renewable and biodegradable, but it is not recycled — so we never call it recycled.

The life of a seed pencil

  1. 1

    Write

    Use it like any other pencil.

  2. 2

    Keep the stub

    When it is too short to hold, don't throw it away.

  3. 3

    Plant it

    Put the seed end in a pot of soil, keep it moist and give it sunlight.

  4. 4

    Watch it grow

    The capsule dissolves and the seeds sprout in a few days to a few weeks.

What we don't claim

We don't hold sustainability certificates yet, and we won't publish impact figures we cannot measure.

When we have verified numbers or certificates, we will show them here with the proof. Until then, you get plain facts about each product.

Packaging

We keep packaging simple and avoid plastic wherever we can. If you receive packaging you think we could do without, tell us.